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26 Jan 2022 / 18:15 - 19:00
AI in marketing/digital marketing in tourism/SMB sector
Customers all around the globe now more than ever are fully relying on information they happen find online, or information they are being advertised to.
It is now finally possible to use machine learning and AI to make sure every dollar spent on advertising, especially for small businesses. Also in tourism we know now how to put information about your offers in front of the prospective customers who most likely will spend their money for travel and accommodation. This masterclass explains in depth Do’s and Don’ts for advertising, to ensure highest effectiveness of ad campaigns, with few case studies as examples, where advertisers spent less than $100 a week to achieve fantastic sales results. If time permits, we will also take up questions from the audience with concrete examples of ad campaigns to be created through the AI tool (please send info about your product or service 48 hours before the workshop at firstname.lastname@example.org - your website, industry, products or services description and questions).
Sasha Schriber is the CEO and founder of NANOS.AI, a machine learning startup based in Switzerland.
Nanos turns the process of creating and placing online advertisements into a simple, automated, and transparent action by using machine learning. She is a former Walt Disney Imagineering cast member, she also founded and developed an innovation group within Disney Research in collaboration with the Federal Institute of Technology (ETH). Sasha has a background in math, finance, and law; 20+ patents in multimedia, previsualization, machine learning, and online marketing technologies, and publications at ACM IUI, IEEE InfoVis, IAAI, ICIDS.