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26 Jan 2022 / 15:45 - 16:30

AI in Hospitality

How hotels are using AI to drive efficiency, automate work processes and maximize guest satisfaction

At our masterclass, we will look at various ways hotels engage AI to achieve operational efficiency, optimize costs and increase revenues. On one hand, Luka will provide an overview of how products like housekeeping software, maintenance, and general hotel operations technology uses AI to speed up and automate work processes. On the other, Roberto will guide us through their approach to implementing AI into their sales and marketing automation to increase conversions and their most important sales and revenue metrics. Summing up the masterclass, we will talk about the most interesting current use cases while speculating on where we expect to see more


Roberto Gobo,

Valamar Riviera

Roberto Gobo is the Director of digital strategy and technology in Valamar Riviera, the largest and leading tourism company in Croatia (7,000 employees), which – in its 61 hotels, resorts, camping sites – can simultaneously accommodate 58.000 guests.

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