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26 Jan 2022 / 15:45 - 16:30
AI in Hospitality
How hotels are using AI to drive efficiency, automate work processes and maximize guest satisfaction
At our masterclass, we will look at various ways hotels engage AI to achieve operational efficiency, optimize costs and increase revenues. On one hand, Luka will provide an overview of how products like housekeeping software, maintenance, and general hotel operations technology uses AI to speed up and automate work processes. On the other, Roberto will guide us through their approach to implementing AI into their sales and marketing automation to increase conversions and their most important sales and revenue metrics. Summing up the masterclass, we will talk about the most interesting current use cases while speculating on where we expect to see more
Roberto Gobo is the Director of digital strategy and technology in Valamar Riviera, the largest and leading tourism company in Croatia (7,000 employees), which – in its 61 hotels, resorts, camping sites – can simultaneously accommodate 58.000 guests.
Roberto is highly technical, dedicated and result oriented senior software director with a successful track record in the sourcing and delivery of software projects, complex products and data services launches for Enterprise Clients.
He has worked as Developer, Technical Lead, Architect, Delivery Manager, Director (in the USA, Ireland, India, Austria, Slovenia, Croatia) with HP, Vodafone, Mobitel, BT, O2, Danieli etc. in delivering outsourced software projects, setting up outsourced operations, improve development process, developing new products and introducing release process into organizations. His main focus in Valamar is digital strategy and transformation of the company, future software architecture, technologies and delivery of strategic digital projects. Roberto’s interests are enterprise architecture, emerging technologies, real time data streaming, Data platforms and adoption of AI/ML.
Valamar Riviera is Croatia’s leading tourism company operating hotels, resorts and camping resorts in prime destinations – Istria, the islands of Krk, Rab and Hvar, Makarska, Dubrovnik, and Obertauern in Austria. With over 21,000 keys, Valamar’s 36 hotels and resorts and 15 camping resorts can welcome around 58,000 guests daily and provide perfect holidays and authentic experiences for each guest.
The company believes in a growth driving strategy focused on investments in high added-value products, talents, innovative services and destinations to maintain business continuity. The active promotion and advancement of these interests make Valamar Riviera a responsible and desirable employer and one of the top Croatian and regional investors in tourism with over HRK 6 billion invested in the last 17 years.
Steered by sustainability and social responsibility, Valamar leads the innovative management of leisure tourism and continuously creates new value for all our stakeholders. Valamar Riviera’s business success is based on longstanding partnerships and an open communication with its key stakeholders. Therefore, we have established policies at company level that represent our continuing commitment to be the hospitality market leader in Croatia in terms of service quality, guest and user satisfaction, caring for the interests of our employees, company and local community, environmental protection and resource management.Tourism portfolio of Valamar Riviera Group.