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26 Jan 2022 / 16:30 - 17:15

Using AI for profit in Ad Sales for Publishing

This class will demonstrate the software built for Bloomberg by Quintelligence in association with the Jozef-Stefan Institute, BloombergAiQ, to marry various data sources and apply AI to address several different marketing objectives.

Topics will include audience targeting, contextual targeting and NLP for profit.

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Pat Moore,

Bloomberg Media

Pat Moore has worked as a statistician in marketing for over 20 years primarily using AI to find desirable audiences for advertisers to target generating tens of millions of dollars for his employers every year.

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