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26 Jan 2022 / 16:30 - 17:15
Using AI for profit in Ad Sales for Publishing
This class will demonstrate the software built for Bloomberg by Quintelligence in association with the Jozef-Stefan Institute, BloombergAiQ, to marry various data sources and apply AI to address several different marketing objectives.
Topics will include audience targeting, contextual targeting and NLP for profit.
Pat Moore has worked as a statistician in marketing for over 20 years primarily using AI to find desirable audiences for advertisers to target generating tens of millions of dollars for his employers every year.
Pat has a MS in Statistics from Cornell University and has worked in publishing (Bloomberg Media, New York Times), financial services (American Express) and a slew of start ups.