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27 Jan 2022 / 13:45 - 14:30

AI in Retail and E-Commerce

If you want to be successful in retail nowadays, you must use new technologies at an early stage and put the customer at the center of all decisions.

Digitalization and technical progress, especially artificial intelligence (AI), are changing retail. Customers are buying more and more online instead of in stores, having a presence across all relevant sales channels has long been part of everyday life, and innovative business models are becoming increasingly popular. AI enables business models that were barely conceivable just a few years ago.

Thanks to the use of AI solutions, retailers have a multitude of new opportunities. The focus is on the one hand on improving the customer experience and on the other hand on increasing operational efficiency and productivity. This means that AI is currently used primarily in the areas of marketing, sales and supply chain management. Starting with targeted marketing campaigns and optimizing the customer experience, AI solutions enable retailers to better understand customers and the business and to offer unique and personalized experiences. In addition, brick-and-mortar retailers and consumer goods companies can implement AI applications to improve the product range and inventory management for each store and to optimize their supply chains across the board.

Thanks to the use of AI solutions, retailers have a multitude of new opportunities. The focus is on the one hand on improving the customer experience and on the other hand on increasing operational efficiency and productivity. This means that AI is currently used primarily in the areas of marketing, sales and supply chain management. Starting with targeted marketing campaigns and optimizing the customer experience, AI solutions enable retailers to better understand customers and the business and to offer unique and personalized experiences. In addition, brick-and-mortar retailers and consumer goods companies can implement AI applications to improve the product range and inventory management for each store and to optimize their supply chains across the board.

This Masterclass is targeted at different groups of people:

  • Executives and members of the business departments will learn what kind of application areas exist and what steps are needed to implement new technologies.
  • AI experts will get an insight into the challenges of implementing AI in the retail sector.
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Michael Kollegger,

Emakina CEE

Michael is Head of Advanced Analytics for Emakina CEE, one of the leading Digital Agencies in Europe.

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