25 Jan 2022 / 15:45 - 17:15

AI x CI x DX - The role of AI in competitive intelligence to support digital transformation



We live in a VUCA (Volatile, Uncertain, Complex, and Ambiguous) world where the only constant is change and information overload is leading to paralysis analysis.



Competitive Intelligence (CI) provides the decision-making support critical for an organization's sustained performance. It is thus a must for both business executives who need to navigate the competitive environment successfully, and researchers who long to develop impactful scientific impact. Artificial Intelligence (AI) provides the much-needed tools and techniques to deal with the advent of big data, namely with user-generated content, allowing CI professionals to make sense of social data and guarantee customer-centricity. As such, AI is a pivotal enabler in CI's support role in digital transformation, one of the greatest challenges in the current zeitgeist. This workshop will provide an overview of the drivers, the role, and the applications of AI within CI to solve such challenges.

Luis Madureira,
Managing Partner and Founder of √úBERBRANDS

Luis Madureira leads the Brand Building revolution as the Managing Partner and Founder of √úBERBRANDS, a strategic consulting boutique supporting organizations in successfully navigating the competitive environment.

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Previously, he was the Global Competitive Intelligence Practice Lead of Ogilvy Consulting. He brings extensive international experience in Consulting and the Consumer Goods industry, where he worked for Diageo, Coca-Cola, PepsiCo, Red Bull, United Coffee, and Heineken. He held leadership roles in Competitive Intelligence, Strategy, Marketing, and Sales, both internationally and globally. The Council of Competitive Intelligence Fellows awarded him the CI Fellowship, the highest recognition in Competitive Intelligence (CI). He is the Chairman of SCIP Portugal and an International Keynote Speaker, author of SMINT, the first real-time CI approach, and INNOVaction, an end-to-end innovation program. Luis graduated from NOVA SBE in Economics and was certified with CIP-I & II by the Academy of Competitive Intelligence. He is finishing his P.hD in NOVA IMS in Information Management - Information Systems and Decision Support - as a Collaborator Researcher of MagIC and teaches internationally at the university level in Portugal (NOVA IMS, ISEG, UALG, PBS), Spain (ITAE), France (SKEMA) and Slovenia (FELU).

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